Victoria Jones Jewelry


Welcome to Victoria Jones Jewelry

Victoria Jones Jewelry is a mother-daughter duo. We love meshing classic and modern styles for a refreshing, timeless jewelry experience that redefines traditions.

Our Story

The bond between a mother and daughter is unlike any other. For my mother Vicki and I, building a jewelry business founded on the same values, trust, and love as our relationship was a dream come true. Our store and dream came to life in Amarillo, Texas in 2018.

Victoria Jones Jewelry holds family, traditions, and quality service to a high standard. We believe that everyone deserves to feel special.

As a mother and daughter team, we are working to build lasting relationships with our customers because we believe in your stories and share your values. We love meshing classic and modern styles for a refreshing, timeless jewelry experience that redefines tradition. We understand the importance of family heritage and want to inspire others to embrace and create their own family traditions, one piece of jewelry at a time.

You can say I have been in the jewelry business my whole life. Every day I went to work at a jewelry store with my mom Vicki when she was pregnant with me. Vicki has been in the jewelry world for over 20 years now. When I was a freshman in college at Baylor University, I came home for Christmas Break. My mom was the buyer at Duncan & Boyd Jewelers and had lined up the perfect gift wrapping job for me to earn some extra coffee money for my next semester. Little did I know that my holiday job would ignite a passion that I would continue for the next nine years.

Behind the Name

Victoria Jones Jewelry is more than just our store’s name. Victoria Jones comes from our family’s name. Vicki & Torri are both short for Victoria, while Jones comes from Vicki’s maiden name and my middle name. Victoria Jones Jewelry always has been a project rooted in our passion for redefining tradition. It’s not about reinventing the wheel, but about capturing moments and making better versions of jewelry that we would want to own and pass down in our family. This mindset of creation and attention to detail has allowed us to spread encouragement and love, and to pioneer our path as we’ve grown into our store. Our promise to you is to welcome you into our family.


One of our unique and rare services is that we have local experienced bench jeweler and watchmaker at our assistance.

What is a bench jeweler?

A bench jeweler is a craftsman who uses a combination of skills to make and repair jewelry. The best part about having a bench jeweler at our disposal is that your precious jewelry is always accessible. Instead of sending broken jewelry back to the manufacturer for a minor repair that may take months to get back, we can fix the problem and return your favorite jewelry to you in no time. If you are to inquire about the status of your repair, we can check with our bench jeweler with ease. We will inform you of the progress made, to reassure and to give a peace of mind. Our bench jeweler is a certified master jeweler that started his career in the jewelry business in 1981.

Jewelry Repair Services Offered

  • Stone setting

  • Re-tipping prongs
  • Casting
  • Wax carving
  • Engraving
  • Forging
  • Polishing
  • Electroplating
  • Soldering
  • Many more

What is a Watchmaker?

A watchmaker is a person who makes or repairs watches and clocks. They are called watchmakers because they are required to make their watch parts and even their tools from scratch. At Victoria Jones Jewelry, we have a watchmaker who can fix your watch without sending it off to the manufacturer. Our watchmaker has received the Certified Watchmaker 21 title from the American Watchmakers-Clockmakers Institute board of examiners and certifications from both Rolex and Breitling.

Watch Repair Services Offered

  • Full overhauls
  • Batteries
  • Fixing broken stems
  • Fixing broken crystals
  • Repair falling off watch hands
  • Repair moisture
  • And more
Victoria Jones Jewelry
2441 I-40 West
Wolflin Square
Amarillo, TX 79109
P: (806) 418-2312
E: [email protected]
  • Hours
  • Sunday - Closed
  • Monday - 10AM-5PM
  • Tuesday - 10AM-5PM
  • Wednesday - 10AM-5PM
  • Thursday - 10AM-5PM
  • Friday - 10AM-5PM
  • Saturday - Closed